Communicational strategy of graphic publications of the EEA INTA Mercedes

Abstract

This work is part of a Master's research thesis that addresses the written publications that are produced at Mercedes Agricultural Experiment Station - AES. This Research and Extension Unit specialized in the generation and transfer of agricultural technologies for the productive sector of the region, is located in the province of Corrientes (Argentina) and is part of the National Institute of Agricultural Technology -INTA-. The aim of this work was to design some communication strategy as a result of technical communication,  sociocultural matrices analysis and rationality traces evident in intersubjectivity manifested in the process of graphic publications by INTA AES Mercedes. This meta theoretical-methodological-operational research perspective framework fosters strategic communication. The results obtained show that sociocultural matrices as well as registered rationality provide a transference vision of the written publications, thus, an action plan that contemplates the incorporation of other dimensions that contribute to a proactive change when preparing the written publications of Mercedes AES is been proposed.