The constructions of the images of Salta. Articulations between news and cinematographic fictions

Abstract

The objective of this article is to analyze the manner in which different images of the city of Salta are constructed, based on the investigation of news, such as television productions, and cinematographic fictions. That is, modalities with which the city is visually represented both informatively and fictionally. The methodology is qualitative: we resort to the theory of social representations, the audiovisual semiotics, the contributions based on Socio-semiotics, in addition to the study of the images and the construction of local identities. The fictional productions of Alejandro Arroz Luz de Invierno and Historias de las Orillas are taken together with three audiovisual informative pieces as a corpus of analysis. Such corpus then is relieved from local television channels and refer to the neighborhood known as 'Gauchito Gil', located in the southeast area of the city of Salta. We expect to build a perspective that combines diverse audiovisual formats and that could work as a methodological strategy to address the construction of topics related to cities in audiovisual productions in their different formats. The work thus seeks to collaborate with studies on the city, modalities of representation in the audiovisual field, and the ways in which the memories are constructed and embedded within the local identity processes attending to two different construction modalities, manifesting the "wide temporal range" of the representations that are shown 'on screen'. In this regard, we will try to characterize the modes of symbolic distributive confrontation about the senses of the city of Salta.