Estrategias de Comunicación para el Cambio Climático en Argentina basadas en los sesgos cognitivos

Ignacio Agustín Ferrelli; Federico Ferrelli

doi:10.30972/geo.21427618

Authors

Ignacio Agustín Ferrelli Facultad de Psicología. Universidad de Buenos Aires. Argentina https://orcid.org/0009-0007-4308-0759
Federico Ferrelli Instituto Argentino de Oceanografía (IADO-UNS)-CONICET. Universidad Nacional del Sur. Departamento de Geografía y Turismo. Bahía Blanca, Argentina.

DOI:

https://doi.org/10.30972/geo.21427618

Keywords:

Climate Crisis, Dissemination, Cognitive Biases, Decision Making

Abstract

Climate change is currently considered one of the greatest threats as it compromises all ecosystems
and the sustainability of natural resources. The issue is global, but not all localities are exposed to the same
consequences. Given the repercussions of this problem in Argentina, it is of utmost importance for science
to efficiently communicate its effects to the population so that measures can be taken to mitigate the negative impacts. However, historical dissemination methods have not taken into account how individuals process
information and make decisions based on it. These decisions can be influenced by automatic information processing, pre-existing beliefs, or cultural influences that create biases in interpretation. Therefore, the aim of this
review is to analyze the forms of climate change communication in raising public awareness in Argentina.

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